The Ultimate Marketing
"The first time I addressed this convention in 2004, I was a younger man; a Senate candidate from Illinois who spoke about hope - not blind optimism or wishful thinking, but hope in the face of difficulty; hope in the face of uncertainty. Eight years later, that hope has been tested - by the cost of war; by one of the worst economic crises in history; and by political gridlock that's left us wondering whether it's still possible to tackle the challenges of our time." U.S. President Barack Obama
He did represent a beacon of hope, a fresh new candidate the likes of which the United States of America, given its racial-beset history of slavery and colour prejudice - had never before seen, nor little visualized. The very fact that a bi-racial black man could enter the race for the presidency of the most powerful country on the planet and hope to win, was in and of itself both inspiring and amazing. And win he did, appealing to the liberal sensibilities of his nation.
It seemed as though a breath of fresh air for the future of the country and the international community had swept into Washington, and people waited with bated breath for change to take place. It creaked forward, and the change that was anticipated, that would bring people out of the prospect of hard times incrementally brought them to a place where times were harder, with an economic collapse that radiated out from the United States into the global community itself.
Barack Obama's ascension to the White House did not bring this about; he presided over it, inheriting it from a predecessor whose decisions he then had to deal with. It is the calibre of his decisions, the manner in which he dealt with the domestic crises and international events alike that has brought some level of condemnation down on him. No one, needless to say, has any idea how someone else in the White House might have implemented policies and decisions that would have had a different, improved outcome.
In his speech at the Democratic Convention in Charlotte, North Carolina the president did not inspire as he did four years earlier. He promised that he would do his utmost to fulfill his earlier promises. While blaming resistance in Congress from the intransigent Republicans for the difficulties encountered along the road to recovery. Matters did not quite go according to plan, understating the current state of affairs in the U.S.
Barack Obama could not predict what would happen during his four years presiding over the welfare and future of America. But he has learned a great deal on the way to the present, he claims. "I won't pretend the path I'm offering is quick or easy, I never have", he intoned. Unemployment remains a tough statistic, and the president promises to create more manufacturing jobs. Good luck with that one; China and India are peeking curiously over Mr. Obama's lowered-expectation shoulders.
Voters could be assured that their president had their back as lower- and middle-class earners. He will not raise their taxes, though he will raise corporate taxes and those of the wealthy, like Mr. Romney, for example. Increased health taxes and taxes on unearned income may raise taxes, but not to be unduly concerned, it will all come out fair and just in the end. For he's one of the average earners himself, though he is now a millionaire as well.
Anyone concerned with the quality of life in America, thinking of taxes, of universality of health care, of gay rights, improved education and lower university fees, abortion and other emotive issues of the day, he's their man, no question about it. That sad story about President Obama's mother languishing with cancer as an uninsured American denied health insurance? Uh, uh; she had health insurance, just not disability coverage.
This is a political campaign after all, a popularity contest, a little bit of stretching reality into the realm of public sympathy never hurt anyone's campaign.
Labels: Communication, Economy, Marketing, Political Realities, Security, Traditions, United States, Values
posted by Pieface @ Tuesday, September 11, 2012
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