 |
| Smoke rises from a fire at Wildberries' logistics complex in Elektrostal, outside
Moscow, Russia, following a Ukrainian drone attack on July 18, 2026.
(Tatyana Makeyeva / AFP / Getty Images) |
"Well, starting last Saturday and just about every day since, Ukrainian
drones have struck these giant warehouses belonging to Wildberries,
causing massive fires to facilities outside of Moscow, outside of St.
Petersburg and several cities in the south of Russia."
"The costs have
come in lives. At least nine workers are dead, dozens more injured,
several of whom were migrant workers from Central Asia. But of course,
there's also material costs."
"Wildberries is Russia's largest online
retailer. And its warehouses are full of goods from small and mid-size
Russian businesses, who have taken to social media to say these attacks
have caused their financial ruin."
Charles Maynes, NPR, Moscow
"Yet another flood of videos from Russians weeping over the ‘shock’ and
‘unfairness’ of strikes on a Wildberries warehouse."
"It doesn’t cross
their minds how unfair it felt when we were just living our lives,
bothering no one, in our own country and our own homes, right up until
their missiles started tearing our cities apart on a chilly winter
morning."
Kateryna Bohuslavska – who posts on X as “Kate from Kharkiv”
"In Russia, official procedures mostly only cover arms procurement."
"So military units and individual soldiers need to buy a lot of things
themselves: uniforms, food, gasoline, electric power generators, drones,
cars, motorcycles, spare parts… that’s why it is possible to buy goods
necessary for warfare on Wildberries."
Pavel Luzin, senior fellow, Center for European Policy
Analysis
 |
| Smoke rises from a Wildberries facility in St. Petersburg, Russia, on July
24 after a Ukrainian drone attack. Reuters verified this social media
image by matching building and other details with satellite imagery. The
founder of Wildberries also confirmed there was an attack on the
facility. (Social media/Reuters) |
A fire sending smoke pouring over St. Petersburg early Friday was
caused by Ukrainian drones hitting a warehouse for a Russian e-commerce
giant. St. Petersburg has been targeted by Kyiv stepping up its
long-range drone strikes on Russian energy, military and logistic sites
in recent weeks. Retribution for Moscow's nightly drone and missile
barrages aimed at Ukrainian cities. Russian strikes at civilian targets
throughout Ukraine have aimed at depressing morale of the Ukrainian
population, a war crime in and of itself. Russians have never, until
recently, had to face the reality that Ukrainians have lived with for
over four years.
This
was not supposed to happen. Russian President Vladimir Putin imagined a
swift and easy invasion of a country incapable of defending itself. The
Ukrainian response proved otherwise, rising from an initial
determination to defend itself against superior numbers and weaponry, to
the present where necessity drove Ukraine to invent its own military
hardware capable of withstanding Russia's aerial attacks and in good
time a counteroffensive to knock Russia's military back from its steady
advances, to the point where Ukraine not only held its own, but retook
some of its sovereign territory from rapacious Russian occupation.
Most
recently, Russian forces were put to the test of shooting down 571
Ukrainian drones over a dozen regions, including Crimea, the Black Sea
peninsula that Russian annexed in 2014 when it began its revanchist
Greater Russia enterprise. More latterly, grey smoke rose into the
morning sky over highrise residential buildings in St. Petersburg,
Vladimir Putin's hometown, located over 800 kilometres from the
Ukrainian border.
A
Wildberries warehouse, for Russia's largest online retailer referred to
as 'Russia's Amazon" was set on fire following the strike. The third
such overnight strike on a Wildberries installation by Ukraine forces
over the course of a single week. Eight night shift workers last week
were killed at Wildberries sites when one of the company's main
warehouses came under attack and burned to the ground, just outside
Moscow.
 |
| A Wildberries collection point in Moscow. The
platform is popular among lower-income Russians and its network of
collection points extends into small towns and villages. Photograph: Anastasia Barashkova/Reuters |
According to Ukrainian President Volodymyr Zelenskyy, the facilities were used to "supply sanctioned components for drone production and navigation equipment". This bombing campaign is one of "long-range sanctions";
Kyiv adding that the attacks are justified retribution for nightly
drones Russia sends along with missile barrages everywhere in Ukraine,
targeting its cities since February of 2022 when the ground invasion of
Ukraine began.
Nationwide
fuel shortages have arisen thanks to the campaign, undeniably taking
its toll on Russia's financial war account. Pulkovo airport in St.
Petersburg was forced to suspend flights throughout the attack,
disrupting 50 departures. Two of Wildberries warehouses in the city
temporarily halted their business operations.
Recent
months have seen escalations of long-range strikes by both Russia and
Ukraine. Increasing ballistic missile numbers have been fired at Kyiv,
killing dozens of residents, while ripping open apartment blocks and
destroying neighbourhoods. Leading perhaps to a turnabout in attitude,
when U.S. President Donald Trump seemed to back Ukraine's counterattacks
on Russia; naming the strikes "an escalation that can lead to an end".
June of 2026, according to the United Nations, has seen a surge in civilian deaths; the deadliest month since mid-2022.
"Russians found out their country is waging a war. The next step is for
them to realize who is responsible for all the damage caused to Russia
(Putin)."
"Wildberries is no longer just an online marketplace for clothing and
household goods. The platform sells weapons, body armor, drones, drone
components, and fiber-optics used for drones."
"All of these items are
used in the war against Ukraine and help kill Ukrainians. That is why
such facilities are legitimate military targets for Ukraine’s Armed
Forces."
Anton Gerashchenko, Ukrainian social media influencer
 |
| Remains of the Wildberries warehouse that burned down after a recent
Ukrainian drone attack in the course of the Russia-Ukraine conflict, in
the city of Elektrostal in the Moscow region, Russia July 23, 2026.
Photo by Stringer TPX Reuters |
"[The warehouse attacks added to the pain of small businesses, which in
recent years have been] struggling very badly, [while
probably causing only] relatively slight [damage to the industry and the
economy in general; effectively stagnant, but
stable]."
"[It's about] undermining public morale, and getting
people to talk much more [about the war and question the Kremlin's
actions]."
"[For
years after Russia's full-scale invasion of Ukraine in 2022, people
largely appeared complacent about the fighting.] It was something that
was happening a long way off. [But that has changed this year, with
regular strikes on oil refineries
in parts of Russia leading to the massive fires, and now Wildberries]."
"There is now much more awareness, but there's also much more
discussion, and more people are questioning what's going on and why is
it happening and the conflict lasting so long. It brings it
home."
Chris Weafer, CEO, Macro-Advisory Ltd. Consultancy